MY2017 INFINITI Q60 Accessories Video

The INFINITI Q60 is already a hot and highly coveted car, but once customized with Infiniti’s set of elegant accessories, it takes on a whole new sass of its own. We were asked to present these accessories in an exciting and visually arresting video that would wow and entice, all with a rather limited video budget. This made things especially challenging in how we needed to present the accessories on the car, since client specifically requested showing before and after snippets of certain accessories to really show how much the parts improved on the look. We were able to employ a bit of CG magic to have the parts render on in certain key moments of the video. Photographer Brian Garland brought his expertise in lighting and lensing to things and, all in all, a fun and challenging experience. We all came away very pleased with the end result and our accessory clients at INFINITI raved about it.

Art Director/ Myself, Bryan "BK" Kestell
Copywriter/ Terry Orsland
Photographer/Director/ Brian Garland
Associate Creative Director/ Jesse Echon
Creative Director/ Chad Weiss
Editing/ Spotbot, Inc.
Sound/ Animal