MY2019 INFINITI QX50 Videos

The INFINITI’s QX50 was a culmination of a whole lot of firsts for not only the brand, but its entire class in a number of ways. Being the first vehicle to contain its highly renown Variable Compression Turbo engine, as well as being completely redesigned inside and out, it became very clear early on that this vehicle was going to turn some heads regardless of what we put out there. That said, however, we for damn sure wanted to reflect it in its very best light, beside that being our jobs and all.

Using two individuals from very different walks of life, we presented the multifaceted nature of the vehicle from different angles: a female glider pilot / martial artist in contrast to a male virtual reality developer / rock climber. This gave us opportunities to show the car both in the city as well as out in the country. This meant some intense days of shooting in Phoenix and the absolute amazing bonus of shooting in places most of us automotive AD’s never see: the beautiful orange-red mountains of Sedona, AZ and the gorgeous Fisher Towers outside Moab, UT. All in all, it was a real highlight for me to be able to get out of the office to shoot this and we can only hope it’ll capture the attention for the vehicle we were going for. So far, it seems it has.

Art Director/ Myself, Bryan “BK” Kestell
Copywriter/ Terry Orsland
Director/Photographer/ Ericson Core
Associate Creative Director/ Noah Huber
Creative Director/ Chad Weiss
Editing/ jumP LA
Sound/ Animal