MY2022 INFINITI QX55 Launch Videos

The QX55, a brand-spankin’ new vehicle for INFINITI, was being launched, and as we do at the Designory, we put our minds together to show up with great ideas to really provide deeper product dives into major areas of focus for the model. For this model, they were leading heavily with its design, with other focuses including its connectivity capabilities, its driver assist technologies and finally its performance.

My writer Edgar and I then dug deep into who might really be the perfect fit for this model that represented the archetypical buyer Infiniti saw for it: a Provocateur. One who lives unapologetically, defines his own style, sets his own rhythms in life, a leader in all aspects of what he does, and the QX55 would thus be one form of personal expression for him. We ended on someone a little like ourselves, a creative, urban-dwelling type who also had swag and could even use the vehicle to get out of the city a bit for runs and hikes. The results were videos that were aspirational in their voice, yet delivered demonstrating the product in real-life situations that all buyers would be interested in. *And as an amusing side note, the door man at 2:23 is indeed me haha.. ;)

The above is just the Design video, please see below for the others:

Apple CarPlay: https://youtu.be/3p5nx3irwMc
Driver Assist Tech: https://youtu.be/eJTNjUUmCSA
Performance: https://youtu.be/MTRUdAgQAqM

Art Director/ Myself, Bryan “BK” Kestell
Copywriter/ Edgar Acosta
Photographer/Director/ Anton Watts
Associate Creative Director/ Jesse Echon
Creative Director/ Chad Weiss
Editing/ Designory Production Team
Sound/ Animal