MY2017-18 INFINITI VC-T Engine Video

INFINITI was the first to make a production ready variable compression engine to hit the automotive market, and not surprisingly, wanted to get the word out with a bang. They tasked us with making an eye-grabbing video of this groundbreaking technology and we got right down to concepting for it immediately. So how do we make this complicated technology not just make sense but also desirable to consumers who don’t have a background in engineering, or even a desire to get into the nuts and bolts as some gearheads might? We needed an analogy that cut to the root of what this engine does: it gives you power and efficiency all in the same engine. And so what better way to exemplify the concepts of power and efficiency than a sprinter and a distance runner respectively—especially in the same year as the Olympics had just taken place in Rio! So far, our clients at INFINITI and others in the industry have been ecstatic about the video and we’ve already been awarded some tasty awards to show the hard work was all worth it.

Awards

– Platinum Award, Graphis Advertising Annual (2018), INFINITI VC-T Engine Video
– Silver, Cindy Awards in the Consumer and Sales & Marketing categories (2017)

Art Director/ Myself, Bryan “BK” Kestell
Copywriter/ Terry Orsland
Creative Director/ Chad Weiss
Associate Creative Director/ Noah Huber
Photographer/Director/ Carlos Serrao
Editing/ Spotbot, Inc.
Sound/ Animal