MY2025 INFINITI QX80 Walkaround Video

INFINITI wanted the 2025 QX80 to make a massive splash onto the scene. It was to define a new era for INFINITI, having just redesigned their brand look and feel, and as they had been progressively moving away from sedans and further into the SUV niche. It was clear once we saw it just how different the design was from it’s precursors, so the whole team was stoked to be working on something this pivotal for the brand.

Even more exciting was that we’d be shooting this walkaround entirely on a virtual stage, with LED walls providing all of the “atmosphere”, much like what’s done for shows like the Mandalorian on Disney+. The vehicle was embargoed, meaning it had to be hid from any eyes outside of those signing NDA’s, and this method had worked well for us in the past when we had done it for the launch of the QX60. This was to be an even bigger and more progressive shoot, with much of the driving scenes having been shot with a specially rigged, 360-degree shooting car all over various parts of LA. The final challenge was the need to shoot in Japan, since we had to meet the car at the source, before it made it’s way across the pond here to the US. All in all, with so many variables at play, it was 10 days of a multitude of challenges met by our team, which in the end made the journey and the end product all the more rewarding.

Global YouTube Link: https://www.youtube.com/watch?v=IbgOnlyAagw
US YouTube Link: https://www.youtube.com/watch?v=1-Uw5O88DiY

Art Director/ Jonathan Hensley
Copywriter/ Kamarri Chrusciel
Photographer/Director/ Steve Fuller
Associate Creative Director/ Myself, Bryan “BK” Kestell

Creative Director/ Jesse Echon
Editing/ Designory Production Team

Sound/ Why Do Birds